JoMo Kids Website Policy, Terms & Standards
Commitment To Children
Our Commitment To Children draws inspiration from the 10 Principles of the ECEBC Code of Ethics (Early Childhood Educators of British Columbia). It is made up of 10 core principles:
Principle 1: To promote the health, education and well-being of all children
Principle 2: To provide high-quality early learning programming for all children by drawing on specialized knowledge, education and diverse perspectives
Principle 3: To demonstrate care, compassion and inclusivity for all children through responsive and reciprocal relationships
Principle 4: To create relationships with communities, parents and leaders in support of ongoing educational opportunities for all children
Principle 5: To establish and maintain respectful partnerships with teachers and allied professionals to support the well-being of children and their families
Principle 6: To work in ways that affirm and enhance human dignity, respect fundamental human rights, and celebrate difference, inclusion and diversity
Principle 7: To maintain the knowledge, skills and self-awareness needed to be professionally competent when interacting with children of all ages
Principle 8: To promote the prioritization of personal health, well-being and mindfulness
Principle 9: To demonstrate integrity and respect in all our relationships
Principle 10: To advocate that enhancing children's education around the world is vital to establishing healthy and resilient communities
“Let’s Talk About Freddish”
JoMo Kids believes in the fundamentals of Freddish: the idea that children take their feelings and understanding of the world very seriously.
Fred Rogers (AKA Mister Rogers) put an extraordinary amount of care into the words he used with children. In an adapted excerpt from the book “The Good Neighbor: The Life and Work of Fred Rogers,” author Maxwell King shared the contents of an illustrated manual that two of the show’s writers created in 1977 - “Let’s Talk About Freddish” by Arthur Greenwald and Barry Head. It was a guide to “the demanding process of getting all the words just right for Mister Rogers.”
This nine-step process for translating tone and language for children is as follows:
1. State the idea you wish to express as clearly as possible, and in terms preschoolers can understand.
Example: “It is dangerous to play in the street.”
2. Rephrase in a positive manner
As in “It is good to play where it is safe.”
3. Rephrase the idea, bearing in mind that preschoolers cannot yet make subtle distinctions and need to be redirected to authorities they trust.
As in, “Ask your parents where it is safe to play.”
4. Rephrase your idea to eliminate all elements that could be considered prescriptive, directive, or instructive.
In the example, that would mean getting rid of “ask”: “Your parents will tell you where it is safe to play.”
5. Rephrase any element that suggests certainty.
That’d be “will”: “Your parents can tell you where it is safe to play.”
6. Rephrase your idea to eliminate any element that may not apply to all children.
Not all children know their parents, so: “Your favorite grown-ups can tell you where it is safe to play.”
7. Add a simple motivational idea that gives preschoolers a reason to follow your advice.
Example: “Your favorite grown-ups can tell you where it is safe to play. It is good to listen to them.”
8. Rephrase your new statement, repeating the first step.
I.e., “Good” represents a value judgment, so: “Your favorite grown-ups can tell you where it is safe to play. It is important to try to listen to them.”
9. Rephrase your idea a final time, relating it to some phase of development a preschooler can understand.
Example: “Your favorite grown-ups can tell you where it is safe to play. It is important to try to listen to them, and listening is an important part of growing.”
Freddish starts with the basic premise that children are complex beings who are worthy of respect. Changing words because “not all children know their parents” simply allows more kids to understand the message. Reframing statements away from good versus bad helps children develop critical thinking skills. And emphasizing the “why” of doing things gives them a richer inner voice. We do our absolute best to read this often and practice this in our content throughout the JoMo Kids universe.
Website Privacy Policy
The website you have entered (jomokids.tv, its sub-domains and any services available therefrom, including any mobile versions of the website or mobile applications) (the “Site”) is independently operated by 13780627 Canada Inc. DBA “JoMo Kids” and its team. We respect your privacy rights and recognize the importance of protecting the information collected from you and about you. This privacy policy (the “Privacy Policy”) describes how we collect, use, share and secure that information. Your use of this Site constitutes your acceptance of this Privacy Policy. You are encouraged to review the Privacy Policy whenever you visit the website to make sure you understand how any personal information you provide will be used.
In accordance with GDPR and CASL laws, we want to ensure all users of this site that our privacy policy is:
in a concise, transparent, intelligible, and easily accessible form.
written in clear and plain language, particularly for any information addressed specifically to a child.
available at any time and provided free of charge.
A. How do we collect personal information?
We collect personally identifiable information when you voluntarily provide it to us. We collect personally identifiable information from you in several different ways on the Site. “Personally identifiable information” means information that can be reasonably used to identify you personally, such as your name, username(s), birth date, phone number, and email address. We collect such information when you voluntarily provide it to us (such as when you complete a form, or subscribe to our newsletter). You can choose not to provide the requested information, but you might not be able to take advantage of certain Site features.
We automatically collect information about your browser or device, your use of the Site, and your browsing or search history when you interact with us. When you access and use the Site, our technology and tools automatically collect and record certain non-personally identifiable information about your use of the Site (including your IP address, your browser type, the make and model of the device used to view the Site, location information, unique device identifiers, and other information relating to your use of the Site, browser or device). We also use cookies, pixels, web beacons, device or HTML5 local storage and caching, javascript and other similar technologies to collect information about your use of and access to the Site, content or advertisements you view and related to your activities on the Internet. Cookies are small bits of information that may be placed on your computer by websites you visit, applications you use, or advertisements you view. Cookies alone tell us nothing about who you are (unless you or a third party gives us personally identifiable information) which may then be linked to the data stored in the cookie. Pixels (or pixel tags, web beacons or clear GIFs) are small blocks of code placed on a backend of a web page or application that read and place cookies and transmit certain information, such as a browser or device’s IP address, when and how often the pixel was viewed, an identifier associated with the browser or device, or the type of browser being used.
For further information about cookies, visit allaboutcookies.org.
We also use “third-party analytics services” (such as Google Analytics) to evaluate and aggregate visitor data. These services help us evaluate Visitors’ use of the Website, including time spent on certain pages, which areas of the Website receive the most traffic, how often visitors visit pages within the Website, and also provide general geographic location about visitors, the source of referred traffic (from other websites, vs search engines, etc). This information also helps us create better and more usable future iterations of our website. These “third-party analytics services” and other technologies allow us to help analyze and provide us with non-personally identifiable information. By visiting and using this Website, you consent to the collection and review of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. We may also collect or receive information from third parties, such as Facebook and/or other third-party social media sites.
We may build a profile about you based on the information you voluntarily provide us, information we automatically collect from you, and information obtained from third parties. We may combine information provided by or collected from you in connection with your use of this Site with information provided by you to us in other ways, the information we obtain from third-party market researchers, information provided to us via your use of social media platforms, public information or other third-party information sources.
B. How do we use our collected information?
We use the information we received to help us in the administration and operation of the Site and to provide users with a meaningful, customized and efficient experience. We may use the information to:
fulfill our obligations with respect to any reason you volunteered the information (e.g., to send a message, answer a question, deliver a newsletter, etc).
allow you to participate in interactive features of the Site.
optimize your experience on the Site (e.g., troubleshooting technical programs, storing preferences, etc).
show you relevant Site content and advertising on and off the Site, and analyze Site content and advertising.
contact you about new developments (advertising, marketing and promotional messages to you).
C. How do we share your information?
“Partners and Service Providers”: We may provide collected information to our business partners, clients, licensees, and service providers. They may use your information to perform services for us.
“Advertisers or Advertising Networks”: We may provide collected information (either alone or combined with information provided by third parties or public information) about users of the Site on an aggregated, anonymous basis to our advertisers to help them reach the kind of audience they want to target.
“Law Enforcement and Safety”: We may also share or disclose your information to comply with a court order or other legal obligation, to enforce the Site terms of use, and to protect the rights, property or safety of our users and other third parties. We may disclose information to government or law enforcement officials or private parties as we determine, in our sole and absolute discretion, is necessary or appropriate to respond to claims or to comply with legal processes, to comply with laws, regulations or ordinances or to prevent or stop illegal, unethical or actionable activity.
D. How do we secure your information?
We use standard practices to safeguard the confidentiality of your personally identifiable information including (but not limited to):
Keeping site software and plugins up-to-date
Using HTTPS and SSL Certificates
Using secure web hosts
Recording administrative site privileges
Ongoing site operations security audits
However, “perfect security” does not exist on the Internet. Therefore (although we deploy different security techniques steps to protect your information from unauthorized access by members inside and outside the company) by accessing this Site, any transmission of information is at your own risk and you agree to assume all risk in connection with information sent to us or collected by us.
NOTE: This Privacy Policy is subject to changes and alterations at any time.
Advertisers, Marketing, Promotion
JoMo Kids treats advertisers as fairly and openly as it treats viewers and content sources. The relationship between JoMo Kids and advertisers rests on the understanding that content and advertising are strictly separate — that those who deal with either one have distinct obligations and interests and neither will try to influence the other.
JoMo Kids maintains its disinterest and objectivity by avoiding discussions of advertising needs, goals and problems except where those needs or problems are directly related to the business of the content. In many instances, for example, the content may properly confer on the subject matter of the show or the timing of specific storylines. A good example of this would be partnering with a seed seller when showing how to sow vegetable seeds in the videos.
From time to time, when appropriate and helpful, JoMo Kids may take part in events for marketing or promotion. But the show will always stick to its goals and storylines and refrain from saying anything that sounds like a sales pitch. This is especially true and important with children.
That being said, JoMo Kids does not have any control what types of advertising/marketing appear on YouTube. Please visit YouTube/Google Support to better understand YouTube’s advertising policy with children’s programming here.